The Hogeye Marathon & Relays, Inc. is a non-profit organization. The event is put on by volunteers and has always had the mission to give back to the NW Arkansas community, while promoting healthy lifestyles through running. In 1977, the first marathon started at the University of Arkansas and went to the small town of Hogeye where it turned around and came back, making the 26.2 miles. The course has since been changed to be more runner-friendly and covers the most scenic parts of Fayetteville. The Hogeye has a reputation and gives participants a pride which is unmatched in Arkansas and beyond.